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Marketing Management Practice Test Questions
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Avg score: 40% • Most missed: “__________ is a related with the division of commodities into distinct groups.”

Marketing management focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of a firm's marketing resources and activities.

High-level marketing management tasks include resource, work, project, and operations management.

Marketing Management Practice Test Questions
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25 Questions

1. A collection of individuals which influences individuals opinion are called as ____.
2. The purpose of segmentation is to ______ the changing pattern of consumers.
3. _____ may be defined as the exchange of goods or services in terms of money.
4. Economics explains that consumer behaviour in relation to ______ factors.
5. An example of merchant middlemen __________.
6. ______ is the set of all products lines and items that a particular seller offers for sale.
7. _______ is an element of buying.
8. _____ goods are meant for final consumption by consumers and not for sale.
9. _____and _____ Are the criteria for market segmentation.
10. _______ carry their goods on their heads.
11. Anything which possess utility is ________.
12. ______ is allowed in the form of deductions from the list price.
13. In _____ market, goods are exchanged and the physical delivery of goods takes immediately.
14. ______are the major channel components who help in the transfer of goods from the hands of producer to consumer.
15. Selling is an act of _________
16. __________________ to retains the title to goods till the retailers sell them off.
17. When a product is sold ______ utility is created.
18. In _______ Market, there are large number of buyers and sellers meet.
19. The process of subdividing total markets into several sub market is __________.
20. The second element to affect the volume of sales is.
21. In new product planning process _____ is the first stage.
22. Marketing creates__________ for goods and services.
23. _______ is a group of products that are closely related.
24. Marketing research is concerned with __________.
25. The limitations of e-marketing is __________.

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