Which term refers to a brief piece of text or code used to apply complex functionality in a beauty website?

The Beauty Business is more than cosmetics. You also have perfume, skin cleaners, a host of other skin care products, cosmeceuticals, etc. It includes colour cosmetics, like foundation and mascara, skincare such as moisturizers and cleansers, haircare such as shampoos, conditioners and hair colors, and toiletries such as bubble bath and soap. Of late, salons & spas are also included under beauty business.