Peak-load pricing is the practice of charging a lower price for the same product or service when the demand for it approaches the physical limit of the capacity to produce that product or service.

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The goal of pricing decisions is to set a price that maximizes profit. A simple pricing decision involves charging the same as competitors for similar products and services. A complex pricing decision involves: Understanding customers Knowing what competitors offer and charge Adjusting quickly to changes in markets, vendors, and customers  Companies that make simple pricing decisions often try to increase sales by making small adjustments, such as purchase discounts, volume discounts, and purchase allowances.    Cost management is the process of defining a project's budget and... Show more

Peak-load pricing is the practice of charging a lower price for the same product or service when the demand for it approaches the physical limit of the capacity to produce that product or service.