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Consumer Behavior 101 Practice Test: Marketing Ethics and Social Responsibility
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Marketing ethics is the study of ethical considerations in marketing and advertising, while social responsibility is the idea that businesses have obligations to the public and stakeholders. Ethical marketing is a holistic approach that promotes society and the environment while generating profits. It involves balancing honesty, fairness, and social responsibility. Ethical marketing practices can help businesses: Build trust, Improve brand reputation, and Contribute positively to society and the environment.  Social responsibility is concerned with how marketing practices impact society. It... Show more
Consumer Behavior 101 Practice Test: Marketing Ethics and Social Responsibility
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25 Questions

1. Urgent ad-formation is ________.
2. The manufacturers of The Amazing Chop-It, a vegetable chopping tool, have bought a 30-minute spot on a local television channel and have hired a chef to demonstrate and explain the benefits of the product. The spot is intended to look like a cooking show. This is an example of ________.
3. People are often surprised at how much they consume, showing that they may have been influenced at a basic or perceptual level.
4. According to the societal marketing concept, ________.
5. It is argued that stealth marketing will result in increased consumer acceptance of product information.
6. ________ consists of marketing messages and promotional materials that appear to come from independent parties although, in fact, they are sent by marketers.
7. A cause-related message elicits more favorable consumer attitudes than a similar ad without a cause-related message.
8. In ABC's Extreme Makeover: Home Edition, Sears' Kenmore appliances and Craftsman tools are the stars"of the show. This is an example of ________."
9. Buzz and viral marketing is ________.
10. Because marketers continuously sponsor ads portraying values or behaviors that some (or many) consumers find distasteful or wrong, we can conclude that public scrutiny has little impact on marketers.
11. According to the ________ model of communication, large audiences are reached with the same electronic or print messages.
12. A recent study discovered that deceptive claims were found in about three-quarters of humorous ads and, in most cases, the humor was used to mask the deceptive claims.
13. While forecasts indicate that companies are going to steadily increase expenditures on branded entertainment, ________ is lobbying for legislation that will require advertisers to disclose upfront ads that are designed as product placements.
14. Socially responsible activities improve a company's image among consumers, stockholders, the financial community, and other relevant publics.
15. The judges of American Idol always have a Coca-Cola within easy reach (and view). This is an example of ________.
16. In most drugstores, less expensive brands of personal care products such as shampoo, dental floss, skin care lotions, and soap come in packages that are extremely similar to instantly recognized and more expensive premium brands of these products, and are deliberately placed right next to them on the shelf. This is an attempt to encourage ________.
17. By itself, one tasteless ad has little impact on our values. However, cumulatively, such ads may persuade consumers to act unwisely or develop undesirable attitudes.
18. Parents with complaints about advertising to children should contact ________.
19. Which of the following is a masked marketing practice using a disguised communicator?
20. Marketers increasingly use techniques that blur the distinction between figure and ground, which makes it easier for consumers to clearly distinguish advertising from entertainment content.
21. The societal marketing concept involves ________.
22. Whereas the ________ focuses on fulfilling the needs of target consumer markets more effectively than competitors, the ________ requires marketers to do that in a way that preserves and enhances the well-being of consumers and society as a whole.
23. According to ________, children can easily form associations between stimuli and outcomes.
24. When Company X obtains a list of left-handed people earning over 100K per year who own pets and are of Hispanic origin and develops and delivers a highly targeted and persuasive message designed specifically for this very narrowly defined consumer group, Company X is engaging in ________.
25. Consumers find environmental labels difficult to understand, which increases consumers' price-sensitivity regarding green products.

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