1. The typical benefits of e-supply chain management gained by a B2B company are quite comprehensive. Which of the following is false though?

2. Components of a CRM system are:
I. Users
II. Hardware and Operating Systems
III. CRM Software
IV. Business Processes

3. ERP systems have evolved from

4. Supply chain management is essentially the optimisation of material flows and associated information flows involved with an organisation's operations. To manage these flows, e-business applications are essential to bring such benefits as noted in 'Internet retailing' in 2010 which reported that the average rates of return to a high street retailer could be as high as 10%. What did the same source report as the average rate of return for UK e-commerce sites?

5. To manage e-supply chains effectively, benefits need to be developed into a performance management framework. Sambasivan and colleagues (2009) produced such a framework, identifying categories of measures and provided examples of metrics for each. Which of the following fits this framework?

6. Important point to be kept in mind while evaluating ERP software is the total costs that includes
I. Cost of license
II. Cost of Training
III. Implementation and maintenance cost.
IV. Customisation and hardware requirements costs.

7. Which of the following occurs when everyone involved in sourcing, producing, and delivering the company's product works with the same information?

8. Supply chain (SC) management involves the coordination of all supply activities of an organisation from its suppliers to the delivery of products to its customers. There are various features associated with this area of e-commerce and which refers to what is known as efficient consumer response (ECR):

9. Which of these is not a mySAP business suite?

10. Companies that understand how customers use digital media in their purchase decision buying can develop integrated communications strategies to support their customers at each stage in the buying process. Customers have individual preferences in the ways they use the web depending upon why they need to use it and this web use is known as:

11. Which of these is an important technology used in linking the supply chain?

12. An older system that is still of use to an organization despite the need for frequent maintenance is a(n):

13. Using digital communication to improve supply chain efficiency is dependent on effective exchange and sharing of information. The challenges of achieving standardized data formats and data exchange have given rise to the study of the optimisation of the:

14. The extension of MRP which extends to resources such as labor hours and machine hours, as well as to order entry, purchasing, and direct interface with customers and suppliers is

15. World Software automatically allows the user to,
I. Selectively mix, match and integrate software applications.
II. Easily modify it to ongoing business, local and organization-specific requirements.
III. Maximise productivity by shrinking the amount of training users n
IV. Add World Vision, its advanced graphical user interface.

16. In the manufacturing industry MRP is the fundamental concept of ___________.

17. Which of the following is NOT a benefit of supply chain management?

18. Expand MRP.

19. Building long-term relationships with customers is essential for any business. The application of technology to achieve CRM is a key element of e-business but what does CRM stand for?

20. RACE is a practical framework to help marketers manage and improve the commercial value gained from digital marketing. The term stands for Reach, Act, C, Engage. What does 'C' refer to?

21. As guidance to managing a global distribution, seven action points have been suggested. Do these include:

22. ERP can be used in _________.

23. In which of the following systems an item’s inventory is stored at two different locations?

24. E-commerce managers aim to deliver the most effective mix of communications to drive traffic to their e-commerce sites. The different techniques can be characterised as:

25. Internally focused systems support _____________ within the organization.