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Marketing Analytics Fundamentals Test (Upwork)
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Marketing Analytics Fundamentals Test (Upwork)
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25 Questions

1. If Metric A increases as Metric B decreases
2. How is email click-to-deliver rate measured?
3. Which of the following statements are true about pageviews and visits?
4. Testing two different CTA designs to see which one performs the bests is known as:
5. What is multi-channel attribution?
6. What is last-touch attribution?
7. What is the proper parameter to add when tagging a URL with a specific marketing campaign?
8. True or False? Social media is measurable.
9. TOFU is a common abbreviation for which marketing term?
10. Let CS be the number of customers at the start of a period
11. What is CPI?
12. How is Facebook amplification measured?
13. Weak subject lines
14. What does ROAS measure?
15. What does a Conversion Rate measure?
16. What is one reason open rates are often considered unreliable?
17. Which would NOT be considered a soft metric?
18. What symbol should be used to add multiple campaigns to one url?
19. DAU stands for:
20. What does Return on Engagement track?
21. What is a Net Promoter score?
22. Which Google Analytics URL tag is not mandatory?
23. What are marketing analytics industry benchmarks?
24. What is one reason unsubscribe rate isn't an accurate measure of the health of your email list?
25. Which of the following tools are utilized by marketing analytics professionals?

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