Advertising expenditure of USA in 1974 was 76.780 million US $. This was about 2% of the GNP of USA; GNP of UK, Japan and West Germany in 1974 was 175, 413 and 3510 US $ respectively; Per capita advertising expenditure of Japan and USA was 38 and 125 US $ respectively; Advertisement expenditure of W Germany was 14% more than that of UK but 40% lower than that of Japan; Per capita GNP of Japan is US $ while its population is only 0.109 billion(1 billion = 1000 million = 109; 1 million = 10,00,000 =106 ).
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