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The Idea Place Advertising Agency has been hired by a shopping mall to conduct reseach and develop a promotional campaign. What kind of marketing research is being carried out when the advertising agency has an employee count the cars in the shopping mall's parking lot?

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The Idea Place Advertising Agency has been hired by a shopping mall to conduct reseach and develop a promotional campaign. What kind of marketing research is being carried out when the advertising agency has an employee count the cars in the shopping mall's parking lot?






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