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A snack-food company's president, vice president, treasurer, and all department managers review ideas for new products. If an idea is acceptable to them, it is passed on to others in the business for development. This method is known as product/service planning by

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A snack-food company's president, vice president, treasurer, and all department managers review ideas for new products. If an idea is acceptable to them, it is passed on to others in the business for development. This method is known as product/service planning by






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