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An up-and-coming international hotel chain invited a popular syndicated television talk show host to stay at one of its hotels for a night and then share her experiences with her viewing audience and blog readers. The hotel chain asked the talk show host to act as a(n) __________ in its word-of-mouth marketing campaign.

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An up-and-coming international hotel chain invited a popular syndicated television talk show host to stay at one of its hotels for a night and then share her experiences with her viewing audience and blog readers. The hotel chain asked the talk show host to act as a(n) __________ in its word-of-mouth marketing campaign.






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