It Is Important For A Business To Understand Who Its Customers Are In Order To Target Its Merchandise, Advertising, Promotions And Other Aspects Of Business Operations. When Grouping Customers From Upper To Lower Levels According To Several Factors, A Is Formed.

DECA Inc, formerly Distributive Education Clubs of America, is a 501(c)(3) not-for-profit career and technical student organization (CTSO) with more than 215,000 members in all 50 U.S. states. DECA offers co-curriculur programs to students in marketing, finance, hospitality and management in high schools and colleges around the world.