Stores Have Certain Items In Their Product Mix, Such As Cosmetics And Hair Products That Have A Very High Mark-up And Help The Store’s Profitability. A Store May Advertise Popular Items, Such As Milk, At A Low Price To Entice Customers Into The Store, Hoping That The Customers Also Buy A High Mark-up Product. When A Store Purposely Sells An Item For Less Than What It Costs, It Is Using The Item As A

DECA Inc, formerly Distributive Education Clubs of America, is a 501(c)(3) not-for-profit career and technical student organization (CTSO) with more than 215,000 members in all 50 U.S. states. DECA offers co-curriculur programs to students in marketing, finance, hospitality and management in high schools and colleges around the world.