A travel agency offers a travel package that consists of airfare, hotel accommodations, and car rental for a single price that is lower than the price of all of the package elements if they were purchased separately. The travel agency is using a(n) __________ pricing strategy.

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A travel agency offers a travel package that consists of airfare, hotel accommodations, and car rental for a single price that is lower than the price of all of the package elements if they were purchased separately. The travel agency is using a(n) __________ pricing strategy.






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