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Bill works for a large computer manufacturer that sells its products by means of a retailer. The manufacturer opens a new channel by selling computers directly to the customer from the company website. As a result, the retailer drops the manufacturer's brand from its shelves. This is an example of __________ conflict.

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Bill works for a large computer manufacturer that sells its products by means of a retailer. The manufacturer opens a new channel by selling computers directly to the customer from the company website. As a result, the retailer drops the manufacturer's brand from its shelves. This is an example of __________ conflict.






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