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DECA Travel And Tourism Marketing Exam
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DECA Travel And Tourism Marketing Exam
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25 Questions

1. Salespeople often find selling information in their company's promotional brochures that compare the company's travel products to travel products
2. Which of the following is a way that water parks can evaluate the effectiveness of a promotional plan:
3. In which step of the new-product planning process do planners estimate the cost of production and make plans for packaging, labeling, brand name, promotion, and distribution of the travel product?
4. Computers have given tourism marketers the ability to calculate pricing functions such as break-even points and elasticity of demand by using __________ programs.
5. Why do travel agents pay deposits to cruise lines when booking a client's trip?
6. Ski areas, water parks, and golf resorts are examples of what type of destination?
7. A tour operator that is conducting a survey to determine its customers' travel and destination preferences is gathering __________ information.
8. When reviewing your life experiences to help assess strengths and weaknesses, look for behavioral
9. A charter bus company employee who consistently arrives at work late is acting
10. One of the ways that being organized helps you to maintain good relations with coworkers is by
11. Why is it important for airline-supply businesses to have efficient production?
12. Which producers are the foundation on which all other businesses depend?
13. What is the main geographic factor that draws visitors who enjoy skiing to a certain region?
14. April is upset because there is a rumor about her circulating among her coworkers at the travel agency. This is a negative effect of
15. The name 'Coca-Cola' is an example of a
16. A producer would want to use a direct channel of distribution for a travel and tourism good that is
17. Which of the following is a guideline for successfully completing an employment application:
18. Which of the following is a psychographic characteristic that travel and tourism businesses often use to identify market segments:
19. When preparing rooming lists for large tour accommodations, the travel agency manager must have information about the people who will be traveling and
20. For most travel and tourism businesses, the ultimate goal of using promotion is to
21. One travel business promising to do something for another travel business in return for receiving compensation is an example of a(n)
22. Which of the following is an internal method that a tour wholesaler uses to facilitate ongoing service and market-opportunity recognition:
23. An example of effective time management on the job is
24. Which of the following should an airport gift shop calculate before deciding what price to charge for its goods:
25. Which of the following is a factor that a guided-tour business should consider in choosing a method of preparing its sales forecasts: