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BA Animation and Graphic Design Practice Test: Graphics and Animation in Advertising
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BA Animation and Graphic Design Practice Test: Graphics and Animation in Advertising
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25 Questions

1. The manufacturer, government body or organization which wishes to have advertisements crated and placed:
2. One reason for using radio as an advertising medium is
3. AAAI represents;
4. The ‘hierarchy of human needs’ is a valuable guide in the process of Ad. copy formulation. Who devised it?
5. __________ are programs in which a manufacturer pays a percentage of a retailer's local advertising expense for advertising the manufacturer's products.
6. Developing an effective message strategy begins with identifying ________ that can be used as advertising appeals.
7. Which of the following is not an aspect of the promotion mix?
8. Which type of promotional tool is non-public, immediate, customized, and interactive?
9. Which of the following is not an example of persuasive advertising:
10. Frequency is defined as the
11. Writing text for advertisements is called:
12. ‘Art’ in advertisement implies,
13. INS means;
14. Advertising agencies were first developed for, and still serve, the purpose of
15. __________ is defined as the percentage of households in a market that are tuned to a particular television show or radio station.
16. Which of the following statements about magazines as an advertising medium is true?
17. A/An __________ made up of the company’s own advertising staff may provide full services or a limited range of services.
18. ________ define the task that advertising must do with a specific target audience during a specific period of time.
19. Which among them is not a function of advertising;
20. Who coined the term USP?
21. What two major communication channels do marketers use to convey their product to consumers?
22. AdSense is,
23. What is the name of the promotional tool aimed at building good relations with a company and its publics?
24. __________ is defined as the number of different people or households exposed to an advertisement.
25. The consumer’s conscious or unconscious decision to repurchase a brand continually,

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