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BA Animation and Graphic Design Practice Test: Graphics and Animation in Advertising
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BA Animation and Graphic Design Practice Test: Graphics and Animation in Advertising
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25 Questions

1. Which among them is not a function of advertising;
2. In planning and obtaining publicity, a frequently used tool is the __________, which is an announcement regarding changes in the company or the product line.
3. What is the name of the promotional tool aimed at building good relations with a company and its publics?
4. The manufacturer, government body or organization which wishes to have advertisements crated and placed:
5. Which of the following is the definition for purchase frequency?
6. The term used to describe the unique added values and appeal of the brand in relation to other brands in the same market is,
7. __________ are programs in which a manufacturer pays a percentage of a retailer's local advertising expense for advertising the manufacturer's products.
8. The possible exposure of the advertising message to one audience member,
9. __________ is defined as the percentage of households in a market that are tuned to a particular television show or radio station.
10. Which of the following is not an aspect of the promotion mix?
11. ________ define the task that advertising must do with a specific target audience during a specific period of time.
12. The research which enables an ad agency to better understand how consumers use a product or service is, _________
13. Advertising that is set in small type and arranged according to categories or interests
14. Brand names and identity advertising are methods that advertisers use to encourage consumers to
15. A specific coordinated advertising effort on behalf of a particular product or service that extends for a specified period of time
16. Advertising agencies were first developed for, and still serve, the purpose of
17. DAVP stands for:
18. Who coined the term USP?
19. AAAI represents;
20. Which type of advertising objective is the most important for mature products?
21. The ‘hierarchy of human needs’ is a valuable guide in the process of Ad. copy formulation. Who devised it?
22. Infomercials often resemble other types of television shows, including
23. Advertising that is usually restricted in size and format and arranged in a group based on the mature of product or service advertised is generally referred to as
24. __________ is defined as the number of different people or households exposed to an advertisement.
25. Sampling is an appropriate strategy for which type of products?

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