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Principles and Visual Organization Strategies
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Principles and Visual Organization Strategies
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14 Questions

1.
calling attention to one area/visual within a design; any time an element within a composition is given dominance; used to attract the viewer's attention to a particular area or object

2.
asymmetrical; several smaller items on one side are balanced by a large item on the other side

3.
order of importance for the elements of the composition based on the message that's being communicated; a crucial part of the design process is to establish an order of elements, a visual structure, to help the viewer absorb the information provided by a design.

4.
creating movement by the careful placement of repeated elements, often on a diagonal

5.
visual path that draws the eye from top left to top right down to bottom left and then to bottom right; natural scan of the eye

6.
composing a design by creating an interesting relationship between the positive and negative elements; neither positive nor negative space can be perceived except within relation to the other; they complement each other; they can both enhance or detract from each other

7.
arrangement of opposite elements in a design to create visual interest; light vs dark colors, rough vs smooth, large vs small shapes, thick vs thin fonts, etc

8.
where the viewers eye naturally comes into a page/composition; slightly above center and to the left

9.
way of organizing content on a page, adding structure to keep is user friendly
• can assist the audience by breaking info into manageable chunks and establishing relationships between text and images
• used to help clarify the message being communicated and to unify the elements

10.
reusing the same or similar elements throughout the composition; can be used to improve user experience through building a cohesive layout

11.
Unity is when each element has a clear visual purpose; designers use unity to make elements in a composition appear to belong together; consistency
Variety is varying elements within the composition to avoid making them boring; adding change, or several changes, in the design to add interest
Need to have a good balance between the two

12.
symmetrical; elements of a design are arranged equally on either side of a central axis

13.
using relative size of elements as compared to other visuals within a composition to create interest and grab attention; use ourselves to judge size and scale

14.
the visually dominant element; area of interest, the part of the composition that is the most emphasized; the biggest, boldest, brightest item

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