A consulting company has been using a certain software for its products.The company has also invested substantial time and money in training its employees to use the latest version of the software.A new firm has come up with its own software and wants to lure the company into buying this new software.What should the firm do in order to ensure profitability in this market?

MCQs on major topics and theories in the field of Industrial Organization. Topics include: Market structure analysis and the strategic behaviors of competing firms, including (but not limited to) product differentiation, collusion, price discrimination, pricing strategy, non-price discrimination (i.e. advertising), horizontal mergers, vertical integration, and vertical restraints.