Why should you research into whether or not there are other similar corporate events happening around the same time as yours?

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Event management is the application of project management to the creation and development of small and/or large-scale personal or corporate events such as festivals, conferences, ceremonies, weddings, formal parties, concerts, or conventions.

The event manager is responsible for operations at a rented event or entertainment venue as they are coordinating directly with the property owner.


Why should you research into whether or not there are other similar corporate events happening around the same time as yours?