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Event Management Study Guide

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Event Management Study Guide

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1. Identify and define the various types of exhibitions

B2B: private shows or trade shows, exhibitor is usually a manufacturer | B2C: consumer or public shows wide variety of products for sale, brings goods directly to the market | -consolidation: open to both industry buyers and the general publicpractices and development that can continue indefinitely without degrading the environment | long termemployees must be hired from these trade unions | -laborers to help with logistics | exhibitionsreceive feedback on an event

2. Explain right to work states and trade unions

practices and development that can continue indefinitely without degrading the environment | long termB2B: private shows or trade shows, exhibitor is usually a manufacturer | B2C: consumer or public shows wide variety of products for sale, brings goods directly to the market | -consolidation: open to both industry buyers and the general publicemployees must be hired from these trade unions | -laborers to help with logistics | exhibitionsreceive feedback on an event

3. Explain sustainability

practices and development that can continue indefinitely without degrading the environment | long termreceive feedback on an eventB2B: private shows or trade shows, exhibitor is usually a manufacturer | B2C: consumer or public shows wide variety of products for sale, brings goods directly to the market | -consolidation: open to both industry buyers and the general publicemployees must be hired from these trade unions | -laborers to help with logistics | exhibitions

4. Understand event evaluation

practices and development that can continue indefinitely without degrading the environment | long termemployees must be hired from these trade unions | -laborers to help with logistics | exhibitionsreceive feedback on an eventB2B: private shows or trade shows, exhibitor is usually a manufacturer | B2C: consumer or public shows wide variety of products for sale, brings goods directly to the market | -consolidation: open to both industry buyers and the general public

5. Define a special event & the first special event

6. Identify the entities that hire DMCs

event planners do thisB2B: private shows or trade shows, exhibitor is usually a manufacturer | B2C: consumer or public shows wide variety of products for sale, brings goods directly to the market | -consolidation: open to both industry buyers and the general publicemployees must be hired from these trade unions | -laborers to help with logistics | exhibitionspractices and development that can continue indefinitely without degrading the environment | long term

7. Understand the planning tools used to increase attendance or profitability of an event

employees must be hired from these trade unions | -laborers to help with logistics | exhibitionspractices and development that can continue indefinitely without degrading the environment | long termevaluation, marketing, promotion, advertising | types of promotionB2B: private shows or trade shows, exhibitor is usually a manufacturer | B2C: consumer or public shows wide variety of products for sale, brings goods directly to the market | -consolidation: open to both industry buyers and the general public

8. Types of marketing for each type of exhibition

objective: attendance is the key to success | general sponsorships: company name or logo, being posted in a prominent place | special event sponsorship: receptions, press conferences | advertising in the show daily: advertisement in the paper | advertising in the show directory: book containing all information | promotional items sponsorship: badge holders, tote bags, and other promotional items given to attendeesB2B: private shows or trade shows, exhibitor is usually a manufacturer | B2C: consumer or public shows wide variety of products for sale, brings goods directly to the market | -consolidation: open to both industry buyers and the general publicemployees must be hired from these trade unions | -laborers to help with logistics | exhibitionspractices and development that can continue indefinitely without degrading the environment | long term

9. Key players of exhibition management and their roles

employees must be hired from these trade unions | -laborers to help with logistics | exhibitionsB2B: private shows or trade shows, exhibitor is usually a manufacturer | B2C: consumer or public shows wide variety of products for sale, brings goods directly to the market | -consolidation: open to both industry buyers and the general publicpractices and development that can continue indefinitely without degrading the environment | long termexhibit organizer: in charge of the entire exhibit area, manages the show, implements the show, marketing it, and gathering resources | facility manager: known as convention service manager or event manager, assist the show manager in arranging the shows logistical details | general service contractor: official exhibit service contractor, provides a list of services such as storage, floor plan, lighting, etc. has a very strong awareness of the services in this area

10. Explain the types of insurance held by DMCs

general liabilitypractices and development that can continue indefinitely without degrading the environment | long termemployees must be hired from these trade unions | -laborers to help with logistics | exhibitionsB2B: private shows or trade shows, exhibitor is usually a manufacturer | B2C: consumer or public shows wide variety of products for sale, brings goods directly to the market | -consolidation: open to both industry buyers and the general public

11. Differences between a tradeshow, consolidation show, convention, exhibition, public show and meeting

B2B: private shows or trade shows, exhibitor is usually a manufacturer | B2C: consumer or public shows wide variety of products for sale, brings goods directly to the market | -consolidation: open to both industry buyers and the general publicemployees must be hired from these trade unions | -laborers to help with logistics | exhibitionstradeshow: exhibition of products and / or services held for members of a common or related industry | -consolidation: open for both groups, usually for technologies | convention: attend educational sessions, meetings, discussions, socialize | -exhibition: products or services are displayed B2B or B2C | public shows: open to the public and offers products for sale | meeting: attendees to socialize, no exhibit componentpractices and development that can continue indefinitely without degrading the environment | long term

12. The history of exhibitions

B2B: private shows or trade shows, exhibitor is usually a manufacturer | B2C: consumer or public shows wide variety of products for sale, brings goods directly to the market | -consolidation: open to both industry buyers and the general publicpractices and development that can continue indefinitely without degrading the environment | long termtrade fairs in Europe craftsmen and framers sell handmade goods and produce | -growth of trade association (now internal association of exhibitions and events) | -exhibition: late 1800s construction of exhibition facilities | 1876: continental international exhibitionemployees must be hired from these trade unions | -laborers to help with logistics | exhibitions

13. Identify the first official world fair

14. Why do organizations plan conferences?

employees must be hired from these trade unions | -laborers to help with logistics | exhibitionspractices and development that can continue indefinitely without degrading the environment | long termeducational purposes | networkingB2B: private shows or trade shows, exhibitor is usually a manufacturer | B2C: consumer or public shows wide variety of products for sale, brings goods directly to the market | -consolidation: open to both industry buyers and the general public

15. Identify one of the most important tasks typically ignored by event planners

16. Describe entities a DMC might work with closely

employees must be hired from these trade unions | -laborers to help with logistics | exhibitionspractices and development that can continue indefinitely without degrading the environment | long termcorporations, associations, incentive travelB2B: private shows or trade shows, exhibitor is usually a manufacturer | B2C: consumer or public shows wide variety of products for sale, brings goods directly to the market | -consolidation: open to both industry buyers and the general public

17. Understand promotional strategies and event marketing

employees must be hired from these trade unions | -laborers to help with logistics | exhibitionspractices and development that can continue indefinitely without degrading the environment | long termB2B: private shows or trade shows, exhibitor is usually a manufacturer | B2C: consumer or public shows wide variety of products for sale, brings goods directly to the market | -consolidation: open to both industry buyers and the general publicadvertising, direct marketing, interactive marketing, interact marketing, sales promotion, publicity, public relations, and personal selling

18. Why is an event rehearsal?

19. The programs used to boost attendance

20. Define ROI

practices and development that can continue indefinitely without degrading the environment | long termstands for return on investment | review the expenses vs the revenuesB2B: private shows or trade shows, exhibitor is usually a manufacturer | B2C: consumer or public shows wide variety of products for sale, brings goods directly to the market | -consolidation: open to both industry buyers and the general publicemployees must be hired from these trade unions | -laborers to help with logistics | exhibitions

21. Explain the relationship between marketing and sponsorship

marketing is promotion the event | sponsorship allows for outside companies or organizations to play larger rules in an event | sponsorship: expendituresB2B: private shows or trade shows, exhibitor is usually a manufacturer | B2C: consumer or public shows wide variety of products for sale, brings goods directly to the market | -consolidation: open to both industry buyers and the general publicpractices and development that can continue indefinitely without degrading the environment | long termemployees must be hired from these trade unions | -laborers to help with logistics | exhibitions

22. Understand why companies attend tradeshows

practices and development that can continue indefinitely without degrading the environment | long termemployees must be hired from these trade unions | -laborers to help with logistics | exhibitionsB2B: private shows or trade shows, exhibitor is usually a manufacturer | B2C: consumer or public shows wide variety of products for sale, brings goods directly to the market | -consolidation: open to both industry buyers and the general publicbranding | -presentation of product or of new products

23. What is a production company?

employees must be hired from these trade unions | -laborers to help with logistics | exhibitionspractices and development that can continue indefinitely without degrading the environment | long termB2B: private shows or trade shows, exhibitor is usually a manufacturer | B2C: consumer or public shows wide variety of products for sale, brings goods directly to the market | -consolidation: open to both industry buyers and the general publicA company that provides specific services | IMPLEMENTATION

24. Identify examples of service contractors

involved in every aspect of the show | -move in, tear down, during the show, move outB2B: private shows or trade shows, exhibitor is usually a manufacturer | B2C: consumer or public shows wide variety of products for sale, brings goods directly to the market | -consolidation: open to both industry buyers and the general publicemployees must be hired from these trade unions | -laborers to help with logistics | exhibitionspractices and development that can continue indefinitely without degrading the environment | long term

25. Understand and define an exhibitor appointed contractor

They perform the same duties as a speciality contractor but one for that exhibitor, not the show manager | -exhibitors like to work with the same vendoremployees must be hired from these trade unions | -laborers to help with logistics | exhibitionspractices and development that can continue indefinitely without degrading the environment | long termB2B: private shows or trade shows, exhibitor is usually a manufacturer | B2C: consumer or public shows wide variety of products for sale, brings goods directly to the market | -consolidation: open to both industry buyers and the general public

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25 Questions

❤ If you liked Fatskills, consider supporting us by checking out The Life Manuals You Never Got.

About | Explore | User Guide | Topics | Subjects | Doubt Solver | Career Aptitude Test | Answers | Free Tools | OSHA Basics Quiz | What Should We Know? Privacy | Terms |

Without work one finishes nothing. - Ralph Waldo Emerson© 2026 Fatskills.com

All trademarks, logos and brand names are the property of their respective owners. All company, product and service names used in this website are for identification purposes only. Use of these names, trademarks and brands does not imply endorsement.

About | Explore | User Guide | Topics | Subjects | Doubt Solver | Career Aptitude Test | Answers | Free Tools | OSHA Basics Quiz | What Should We Know?
Privacy | Terms |

Without work one finishes nothing. - Ralph Waldo Emerson
© 2026 Fatskills.com