Riley has always owned a BMW automobile because he likes the performance, look, and service associated with the car. When it is time to purchase a new car, Riley does not consider the competition. He goes directly to the BMW dealership. This is an example of a(n)

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Riley has always owned a BMW automobile because he likes the performance, look, and service associated with the car. When it is time to purchase a new car, Riley does not consider the competition. He goes directly to the BMW dealership. This is an example of a(n)