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Colgate is introducing new toothpaste and the first advertisements will be shown on the Super Bowl with the intent of encouraging consumers to ask the retail outlets where they shop to begin offering the toothpaste. What kind of channel strategy is Colgate using to promote the new product?

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Colgate is introducing new toothpaste and the first advertisements will be shown on the Super Bowl with the intent of encouraging consumers to ask the retail outlets where they shop to begin offering the toothpaste. What kind of channel strategy is Colgate using to promote the new product?






 
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