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When introducing a new line of golf clubs, Calloway provided retail stores a large, cardboard image of a professional golfer using the clubs to be displayed at the front of the store. Calloway provided stores with what form of promotion?

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When introducing a new line of golf clubs, Calloway provided retail stores a large, cardboard image of a professional golfer using the clubs to be displayed at the front of the store. Calloway provided stores with what form of promotion?






 
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