In low-risk situations, consumers are likely to engage in complex and extensive information search and evaluation.

The consumer decision-making process typically has five stages: 1. Need recognition: Customers determine they have an issue that needs resolution. They think about a potential solution for their trouble and prepare to examine products and services. 2. Problem recognition: This is the most important part of the consumer decisioning process. This is the point where a person becomes a potential customer and can start the process of buying a new product or a service. 3. Evaluation of alternatives: Consumers evaluate all of their product and brand options on a scale of attributes which have the... Show more

The consumer decision-making process typically has five stages:

1. Need recognition: Customers determine they have an issue that needs resolution. They think about a potential solution for their trouble and prepare to examine products and services.
2. Problem recognition: This is the most important part of the consumer decisioning process. This is the point where a person becomes a potential customer and can start the process of buying a new product or a service.
3. Evaluation of alternatives: Consumers evaluate all of their product and brand options on a scale of attributes which have the ability to deliver the benefit that the customer is seeking.
4. Purchase decision: The consumer may decide to purchase the most desired brand after weighing all of the options and determining the value it would provide.
5. Considering aspects: Consumers consider aspects like price and product design. 

The information search is a valuable step in the decision-making process. It helps the consumer make an informed decision and helps prevent poor purchase decisions or buyer's remorse. 

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