Roy is looking to buy a new HDTV set. He knows from friends that LCD set screens reflect less light than plasma set screens, but that LCD sets are also more subject to blurring than plasma sets. This is an example of the ________ component of his attitude toward HDTVs.

Consumer attitudes are a combination of beliefs, emotions, and behavioral intentions about a product or service. They are a key driver of purchasing behavior.  Many factors influence consumer attitudes, including: Personal values and beliefs Social influences Direct experience Marketing and advertising Age Physical, mental, and emotional growth Needs, values, expectations, resources Cultural, traditional, and social conventions Habits Peer groups  Consumers learn attitudes from a variety of sources, including: Word of mouth.  Marketers try to understand and influence their target... Show more

Consumer attitudes are a combination of beliefs, emotions, and behavioral intentions about a product or service. They are a key driver of purchasing behavior. 

Many factors influence consumer attitudes, including:
Personal values and beliefs
Social influences
Direct experience
Marketing and advertising
Age
Physical, mental, and emotional growth
Needs, values, expectations, resources
Cultural, traditional, and social conventions
Habits
Peer groups 

Consumers learn attitudes from a variety of sources, including: Word of mouth. 

Marketers try to understand and influence their target customers' attitudes. Some ways to change a consumer's attitude include: Changing the relative evaluation of attributes, Changing brand beliefs, Adding an attribute, and Changing the overall brand rating. 
Consumer engagement is one of the best ways to change and sustain consumer behavior. Companies can interact with customers through email, social media, and in person.

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