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According to Weber's law, a consumer will notice a 25 cent rise in the price of a 50 cent product more than a 25 cent rise in the price of a $10 product.

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Customer perception is the opinions, feelings, and beliefs customers have a brand. It plays an important role in building customer loyalty and retention as well as brand reputation and awareness.


According to Weber's law, a consumer will notice a 25 cent rise in the price of a 50 cent product more than a 25 cent rise in the price of a $10 product.






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