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The marketer's objective is to far exceed consumers' j.n.d. for product improvements in order to engender greater brand loyalty from consumers.

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Customer perception is the opinions, feelings, and beliefs customers have a brand. It plays an important role in building customer loyalty and retention as well as brand reputation and awareness.


The marketer's objective is to far exceed consumers' j.n.d. for product improvements in order to engender greater brand loyalty from consumers.






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