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Consumer Behavior 101 Practice Test: The Family and Its Social Class Standing
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Social class, or socio-economic class (SES), is a term that refers to the groups people are sorted into in society, and the characteristics that are less likely to change, such as the traits, behaviors, knowledge, and lifestyle that one is socialized into by one's family. Social class is determined by education, income, and occupation levels. It can also reflect unequal access to rights, resources, and power in society.  Social class is more important in determining a family's characteristics because socioeconomic levels better define what circles a family is part of. For example, poor... Show more
Consumer Behavior 101 Practice Test: The Family and Its Social Class Standing
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25 Questions

1. The feeling of social-group membership is referred to as ________.
2. A ________ is a person or organization involved in the socialization process because of frequency of contact with the individual and control over the rewards and punishments given to the individual.
3. ________ involves the transfer of product loyalties or brand preferences from one generation to another.
4. According to social comparison theory, individuals normally compare their own material possessions with those owned by others in order to determine their relative social standing.
5. Working wives tend to purchase more time-saving goods than do non-working wives.
6. Marketers frequently target parents looking for assistance in the task of socializing their children.
7. Kim wants a candy bar and tries to convince her father to purchase one for her by threatening to throw a fit in the crowded grocery store if he does not. This is an example of which of the following tactics used by children to influence their parents?
8. ________ works best in accounting for leisure consumption when measured in terms of a particular leisure activity.
9. Researchers often measure social class in terms of ________.
10. The family commonly provides the opportunity for product exposure and trial and imparts consumption values to its members.
11. Streamline Luggage Company markets its roll-aboard suitcases to international executives and businesspeople that travel regularly. This is an example of segmenting based on ________.
12. Which of the following class strata view work as means to buy"enjoyment? "
13. There is a strong positive relationship between health and economic status.
14. Which of the following attitudes and behaviors are family members likely to influence in preadolescents?
15. Conspicuous possessions serve as markers or indicators of one's own status and the status of others.
16. Gloria buys Crest toothpaste because her mother always bought Crest for her family when she was growing up. This is an example of ________.
17. In the case of men's underwear, which is frequently purchased by women for their husbands and unmarried sons, husbands and unmarried sons represent ________.
18. Ken and Kira recently married and do not currently have any children. They both work and are conscientiously saving their money so that they can go on a cruise next summer. Ken and Kira are best described as being at the ________ stage of the traditional family life cycle.
19. In the subjective measurement approach to social classification, most respondents have a tendency to classify themselves in the ________ class.
20. Defining the middle class in the U.S. has always been a challenge. What has been adding to the challenge in recent years?
21. Which of the following class strata constitute a major market for do-it-yourself products?
22. Although only a minority of U.S. households are considered affluent
23. Individuals with more purchasing power or a greater ability to make purchases have more status.
24. A husband and wife and one or more children constitute a(n) ________.
25. The ________ is the dominant institution in providing for the welfare of its members and is the major consuming unit.

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