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Advanced Marketing Management Practice Test Questions
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Advanced Marketing Management: Topics include the art of case analysis; consumer behavior; marketing research and competitive analysis; marketing segmentation and position; market entry and pricing; retail selling, private labels, and channels of distribution; marketing communications; Internet marketing; corporate social responsibility, etc.

Advanced Marketing Management Practice Test Questions
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25 Questions

1. ______ is a non-paid form of promotion
2. Couponing is an example of________________
3. Aishwarya Rai Bachan endorsing L‟Oreal is an example of?
4. ._____ are wants for specific products that are backed up an ability and willingness to buy them"
5. Series of advertisement messages that share a single idea or theme is
6. Which stage of the product lifecycle is marked by falling costs and rising revenues?
7. The term marketing refers to_____
8. A series of actions that media planners take to attain the media objectives
9. The basic objective of push strategy is to encourage the ___________
10. _____are vehicles or channels through which the advertising messages are transmitted to target consumers so that the desired action may be induced at the consumer level
11. Which of the following promotional forms is often described as being too impersonal and only a one-way communication form?
12. _____ involves managing demand, which in turn involves managing customer relationship
13. The term marketing mix describes _____
14. Which among the following is not a function of ad agency?
15. The combination of media used for advertising in a target market is
16. Selection of most appropriate cost-effective medium in advertisement is
17. Axe body spray ads are examples of _____
18. Advertisement promotes_________
19. Sales persons who want for the sales to come to them is known as
20. Which of the following strategies is usually followed by B2C companies with respect to promotion strategy?
21. Consider the following statements:
Statement 1: Media planning starts with analysis target audience
Statement 2: Media strategy is concerned with the selection of appropriate media)
22. Which among the following is an example of Trade promotion?
23. All of the following methods are considered to be concurrent testing methods EXCEPT:
24. A __________ is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels.
25. Which of the following strategies is usually followed by B2B companies with respect to promotion strategy?

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