Advertising Basics
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Avg score: 100% Most missed: “Sell a better product”
Advertising Basics
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5 Questions

1. Sell a better product

2. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.

3. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft

4. Account management - creative - media planning - media buying.

5. Charities - and gain sponsors for events so that they cost less and your product can be promoted.