Advertising Exam
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Avg score: 30% • Most missed: “Core brand values should be predictable via________.”
Advertising Exam
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25 Questions

1. Which of the following is not considered part of the carefully blended mix of promotion tools?
2. Institutional and ideas advertising are designed to create a favorable ___________and acceptability.
3. _____________ is the measurements which are based on respondents who either say with assurance that they have looked into a given magazine.
4. A special magazine advertising section in which ads are interpersed with related editorial material foussing on a single theme is known as
5. The complete analysis and execution of the media component of a campaign is _______.
6. ____________ is an array of reach according to the level of frequency delivered to each group.
7. A type of media schedule in which ads are run only on specific days is known as
8. Surrogate advertising refers to the strategy used by companies and advertisers to promote a product________________
9. Product and service advertising, the objective is to inform the consumers and generate __________________
10. _______ is copy strip added over a poster advertisement.
11. Who develop the verbal brand message?
12. Segmenting a market by creating a product to meet the needs of a elective group or specialized group is ____________.
13. All marketing activities that attempt to stimulate quick buyer action or immediate sales of a product are known as __________.
14. Who oversee the logistics and cost of producing radio and tv commercials?
15. The first ad agency was set up by____________.
16. ____________ builds affinity with spectators by sponsoring major events.
17. Degree to which a consumer purchases a certain brand without considering alternatives is ____________.
18. Placement of advertisements inside or outside transportation vehicles is known as
19. __________is a communicated by product uniformity.
20. Account planning is a much tasked about, much hyped function is also referred to as the______________
21. ________ is the ads that bound into the magazine that are printed on heavier paper than the rest of the magazine.
22. Printed matter that runs over the edges of an outdoor board or of a page leaving no margin is known as
23. __________ is the application of an established brand name to new product offerings.
24. Legend is another name for
25. __________are distinctive graphic designs used to communicate a product, company, or organization identity.

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