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Advertising Techniques
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Avg score: 50% • Most missed: “Uses a logical argument of fact to persuade you to buy the product”
Advertising Techniques
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25 Questions

1. Suggesting that you must have the product to be happy - popular or satisfied

2. Appeals to costumers disire to be different from everybody else

3. Research that actually measures what it says it measures

4. A rhetorical question in which their really isnt an answer

5. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication

6. People testifying about the value or quality of a product in order to sell it

7. To affect parents and make them want to buy the product for their child

8. Gives the illusion that if someone else has it then i should have it too

9. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)

10. A belief that if you buy this product then your apart of an elite club

11. Cheap product that you can afford

12. Builds trustworthyness/credability of product

13. Telling you what to do---"Buy today!" - "Vote now!"

14. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)

15. More tightly focused on solving a particular marketing communication problem in a specified time.

16. A regular person using a product to show how good it is

17. Compile info about the product - the product category - competitors - and other details of the marketing environment

18. Connects to audience emotions to win them over to your product

19. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it

20. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric

21. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T

22. Fiving us compliments to try to sell a product

23. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)

24. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product

25. May cover a more specific division of the company; focused on maximizing profit

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