Advertising Test
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Avg score: 22% • Most missed: “Copywriting is the act of writing copy for the purpose of selling or marketing a…”
Advertising Test
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25 Questions

1. The segmenting of mass-media audiences into smaller groups because of diversity of media outlets is ___________ .
2. IMC is about?
3. Advertising directly to consumers in newspapers was primarily popularized by ______________.
4. Which television Network started selling advertising sponsors?
5. Newspaper Advertising Strengths
6. The local ad server was first urbanized and introduced by Net Gravity in January 1996 for delivering online advertising at major publishing sites such as ________ and guide.
7. In creating the communications message, what is the term functional to the process of putting the intended message or thought into symbolic form?
8. ___________ is an elaborate booklet, usually bound with a special cover.
9. An advantage of television ads over print and radio ads is the ability of television to____________.
10. ____________ is a reduction from regular rates when advertising contracts to use quantities of advvertising.
11. Typical ad agency clients contain businesses and ________, non-profit organization and government agency.
12. ____________ is a combined audience of a combination of media or a campaign in a single medium
13. NBC stands for ____________.
14. _________ is more commonly used to derive benefit from the associations shaped for a company's and or image as a result of the support.
15. ___________ is a transit advertising term specifying two displays in each vehicle.
16. _______ teams for many years relied a great deal on the income from tobacco advertising, reflected in the sponsorship liveries of the teams.
17. Advertising by a local merchant who sells directly to the customer is ________.
18. Advertising agencies were first urbanized for, and still serve, the purpose of __________.
19. Advertisements provide consumers with essential information about products and services, including _______.
20. A ______________ is a B2B trading network that links a meticulous seller with its own trading partners.
21. ____________ is about bringing your product/service to the notice of your target market, and reminding them or persuading customers to purchase that product/service.
22. ________ agencies specialize in endorsement of brands in the various social media platforms like blogs, social network sites, Q&A sites, discussion forums, micro blogs etc.
23. A longer commercial that mixes entertainment along with information in a program like format is known as
24. A corporate unit may provide equipment for a famous sportsperson or sports team in exchange for ________
25. Dividing the market based on age, income, educational qualification,is known as

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