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Marketing Practice Test: Business Marketing
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Marketing Practice Test: Business Marketing
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25 Questions

1. One brand of tomato sauce advertises that the tomatoes it uses are processed within 24 hours of being picked to ensure product freshness. The fresh tomatoes it buys from growers are examples of:
2. Etruscan has experienced a strong increase in railing sales as a result of the growth of college football. This increase in the demand for railings as a result of the demand for new football stadiums is called _____ demand.
3. A dentist hired a janitorial service to clean her office every evening. The original contract called for the janitorial service to dust, mop all floors, and vacuum the rugs. After six months, the dentist decided to renegotiate the contract with the janitorial service to include cleaning the office bathroom and washing the office windows as well as the original tasks. The renegotiated contract is an example of
4. For Renovation Remodeling Company, wrenches, drills, and circular saws are all examples of _____ because they are shown as expenses on the yearly accounting statements.
5. Organon Teknina sells inexpensive equipment to detect Escherichia coli, listeria, or salmonella bacteria in food. The company serves not-for-profit institutions that need to regularly check food quality. Organon Teknina would be LEAST likely to sell to:
6. NAICS data are helpful for analyzing, segmenting, and targeting markets. The system was developed by:
7. Apple Inc. wanted a faster microprocessor for its new Macs. Apple Inc. most likely engaged in
8. Copying machines, personal computers, and fax machines are typically classified as _____ because they are not expensive, have short useful lives, and are frequently purchased from local distributors.
9. Which of the following NAICS codes designates an economic subsector?
10. Boise Cascade's excellent supplier relationships allow the company to provide the best value on the top brands in the industry. Because Boise Cascade has confidence in its suppliers’ reliability and integrity, a high degree of _____ exists between the firm and the suppliers.
11. The _____ is the member of the buying center who regulates the flow of information.
12. Products such as parking garages, mainframe computers, privately owned office buildings, and street-cleaning equipment are depreciated over time rather than expensed in the year they are purchased. These are classified as:
13. Business services:
14. Which of the following is the best example of a sale that could only take place in the business market?
15. The three most important evaluative criteria for business-to-business purchases are quality, price, and.
16. Sometimes a _____ is created for the purpose of sharing resources. This was why the Donnelly Corporation, a company that designs, manufactures, and markets automotive parts, joined with Applied Films Laboratory, Inc. to manufacture and supply the world market with display coated glass for liquid crystal displays (LCDs).
17. Another name for business supplies like pens, paper, and file folders is:
18. Business marketing does NOT include goods and services that:
19. Purchasing contracts are commonly used in which type of buying situations?
20. _____ occurs when a deli decides to buy its office supplies from a company that regularly buys sandwiches for its employees.
21. A small police department wants to buy a machine with which it can perform alcohol breath tests. It has never had this capability before but feels it is an essential tool as the community grows. The machine costs about $5,000, which is almost 75 percent of the department's entire supply budget. This purchase would be an example of a(n) _____ situation.
22. Kaplan Construction needs a backhoe for a job, so Donna Kaplan decides to lease the equipment from Premier Leasing Services. In this case:
23. If a business needs a particular good or service and decides to look among its own customers for a provider of that good or service, the business is:
24. One way processed materials differ from component parts is that processed materials:
25. A U.S. manufacturer of lighted signs used in amusement parks, at outdoor sports arenas, and for restaurant promotion wants to facilitate its market segmentation and targeting so data about the company are readily available and usable. The best resource for this company to use would be: