Business Marketing 2
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Business Marketing 2
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25 Questions

1. NAICS is an industry classification system used by most nations of the world.
2. The reseller market is the same as the retailer market.
3. The single largest business customer in the world is the U.S. retailer Walmart.
4. A keiretsu is a network of interlocking corporate affiliates.
5. Business marketers usually have far fewer customers than consumer marketers.
6. Stickiness is a measure of a Web site’s effectiveness.
7. If Ford purchased the same number of brakes from NUCAP on a regular basis, it would be participating in a straight rebuy.
8. The government sector (federal, state and local) is a minor segment of the business market
9. Individual producers of raw materials have great flexibility in pricing their products.
10. Any firm that purchases goods and services to make a profit by using them to produce other goods is part of the producer segment of the business market.
11. The role of gatekeeper may be filled by a secretary.
12. The first two digits of a NAICS code designate a major economic sector, such as agriculture or manufacturing.
13. OEM stands for operationally efficient marketing.
14. Because formal committees are often established to purchase business products, members of buying centers can be readily identified on formal organizational charts.
15. B-to-B marketers have found that they can use tools such as LinkedIn and YouTube to boost brand awareness.
16. Although customer service has in the past been an important factor in business buyer-seller relationships, its importance has been waning in the last decade.
17. Shimano sells the fishing and golfing equipment it manufactures to sporting goods stores, which in turn sell the equipment to anglers and golfers. Shimano is engaged in business marketing.
18. For a product to be called a business product, it must be used to manufacture other products, become part of another product, or aid the normal operations of an organization.
19. A decline in the availability of tungsten will slow production of light filaments, which will in turn reduce the demand for light bulbs. This is an example of fluctuating demand.
20. Most business marketers emphasize personal selling in their promotion efforts.
21. The emergence of the Internet has made buying and selling in the business market a process that is only efficient for the largest producer to pursue.
22. A strategic alliance exists when one party has confidence in another firm’s reliability and integrity.
23. While consumer and business markets differ in many ways, the volatility of demand for products is about the same for each type of market.
24. If DuPont runs advertisements encouraging people to buy clothing that contains Lycra (a DuPont product), this would be an attempt to influence secondary demand.
25. Another commonly used term for accessory equipment is installations.

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