CLEP Marketing
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CLEP Marketing
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25 Questions

1. Division of an overall market into homogenous groups based on variables such as gender - age - income - occupation - education - sexual orientation - household size - and stage in the family life cycle; also called socioeconomic segmentation

2. Distribution of a product through a single wholesaler or retailer in a specific geographic region

3. Company website that sells products to customers

4. Messages that deal with buyer-seller relationships

5. Partnerships in which 2 or more companies combine resources and capital to create competitive advantages in a new market

6. Process of collecting information about the external environment to identify and interpret potential trends

7. Limited periods in during which the key requirements of a market and the particular competencies of a firm best fit together

8. Frequent-buyer or user marketing programs that reward customers with cash - rebates - merchandise - or other premiums.

9. Strategy of attaching a popular brand name to a new product in an unrelated product category

10. Tangible products that customers can see - hear - smell - taste - or touch

11. Subset of the marketing mix in which marketers attempt to achieve the optimal blending of the elements of personal and nonpersonal selling to achieve promotional objectives

12. Development and maintenance of long-term - cost-effective relationships with individual customers - suppliers - employees - and other partners for mutual benefit

13. Distribution of a product through a limited number of channels

14. People or institutions whose opinions are valued and to whom a person looks for guidance in his or her own behavior - values - and conduct - such as family - friends - or celebrities.

15. Product that contributes directly or indirectly to the output of other products for resale; also called industrial or organizational product

16. Trendsetters who purchase new products before others in a group and then influence others in thier purchases

17. Goods and services purchased for use either directly or indirectly in the production of other goods or services for resale

18. Strategy that focuses on producing several products and pricing - promoting - and distributing them with different marketing mixes designed to satisfy smaller segments.

19. Exchange value of a good or service

20. Component of the marketing environment consisting of laws and thier interpretations that require firms to operate under competitive conditions and to protect consumer rights

21. Offering within a product line such as a specific size of liquid detergent

22. Amount by which a retailer reduces the original selling price of a product

23. Selling directly to consumers over the internet

24. Selling situation in which several sales associates or other members of the organization are recruited to help the lead sales representative reach all those who influence the purchase decision

25. Indirect type of selling in which specialized salespeople promote the firms goodwill among indirect customers - often by helping customers use products

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