Consumer Behavior
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Consumer Behavior
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25 Questions

1. When two brand names are featured on a single product

2. A communication channel - generally classified as either impersonal (mass medium) and interpersonal (conversations between people)

3. Advertising technique in which all the viewers of a given TV show or readers of a magazine receiver the same advertising content

4. Priorities and codes of conduct that both affects and reflects the character of American society

5. Addressable communications that are significantly more response measured than traditional broadcast measures

6. The learning of associations among events through classical conditioning that allows the organism to anticipate and represent its environment

7. Reinforcement performed before the desired consumer behavior actually takes place - increases the probabilities that certain desired customers behavior will occur

8. Individuals born between 1946 and 1964 (approx. 40% of the adult population)

9. Customizing both product and communications programs by area or country when conducting business on a global basis

10. A method for systematically analyzing the content of verbal and/or pictorial communication. the method is frequently used to determine prevailing social values of a society in a particular era under study

11. A situation in which a large - costly - or high first request that is probably refused is followed by a second - more realistic - less costly request

12. The process by which we recover information from long-term storage

13. Consumers judge a products performance and attribute its success or failure to the product itself

14. An anthropological measurement technique that focuses on observing behavior within a natural environment (often without the subjects awareness)

15. Advertising that explicitly names or otherwise identifies one or more competitors of the advertised brand for the purpose of claiming superiority - either on an overall basis or on selected product groupings

16. A marketing strategy that combines elements of the global and local marketing strategies - offering either a customized message and uniform product - or a uniform message and customized product

17. An index that combines a number of socioeconomic variables (such as education - income - occupation) to form one overall measure of social class standing

18. Focused on the degree of personal relevance that the product or purchase holds for the consumer

19. A progression of stages through which many families pass. the five traditional FLC stages are bachelorhood - honeymooners - parenthood - post-parenthood - and dissolution

20. Persistent critics of marketers who initiate bad publicity online

21. Individuals inferences or judgements as to the causes of their own behavior

22. The approximately 71 million Americans who were born between the years of 1977 and 1994 (the children of the baby boomers)

23. The sum total of learned beliefs - values and customs that serve to direct the consumer behavior of members of a particular society

24. Uninvoled consumers can be attracted through peripheral advertising cues such as the model or the setting

25. Selected fact-based demographic or socioeconomic variables (such as occupation - income - education level) that are used to classify individuals in terms of social class

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