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Consumer Behavior 101 Practice Test: Basics of Consumer Behavior
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Consumer behavior is the actions and decisions people make when choosing, buying, using, and disposing of a product or service. It's important in marketing because it explains how consumers make decisions about what products to buy, when to buy them, and from whom to buy them.  The consumer decision-making process involves five basic steps: Need recognition Searching and gathering information Considering the alternatives Buying the product or service Post-purchase evaluation  Experts agree that there are four main types of consumer behavior: complex-buying behavior, dissonance-reducing... Show more
Consumer Behavior 101 Practice Test: Basics of Consumer Behavior
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25 Questions

1. When Jenny is checking out at the grocery store, she frequently picks up a 20-oz bottle of soda at one of the coolers by the register. She doesn't have a strong preference for Coke or Pepsi, and will just buy whichever happens to be closest. In this instance, Jenny is best described as a(n) ________.
2. When advertising to teens, Matt's Mobile Services focuses its messaging on the importance of staying connected with friends so subscribers are always accessible and in the loop"on the latest social news. This is an example of ________."
3. The three distinct but interlocking steps of the consumer decision making process are ________.
4. Matt's Mobile Services has designed a cell phone plan especially for tech-savvy teens who are heavy cell-phone users and live in households earning over $150,000 per year. In tailoring the plan for a specific group of consumers based on their particular needs, Matt's Mobile Services has provided an example of ________.
5. Lexus claims to deliver its buyers quality, zero defects in manufacturing, and superior and personal post-purchase service. This is an example of ________.
6. Purchase behavior and post purchase evaluation are elements of the input stage of the consumer decision-making model.
7. The production orientation makes sense in developing countries where the main objective is to make products available to the maximum number of consumers at the lowest prices.
8. The selling concept focuses on the needs of the ________ and on existing products, while the marketing concept focuses on the needs of the ________.
9. The internet offers marketers the ability to customize their products, services, and promotional messages to individual consumers, as seen in how Amazon.com sends mass e-mails to all their existing customers telling them about a new promotional offer.
10. An individual's perception of the performance of a product or service in relation to one's expectations is known as ________.
11. Courtney has been looking at laptop computers for a while and has decided to purchase a Dell. Courtney's decision to purchase a Dell signifies her adoption of the product.
12. The primary objective of providing value to customers continuously and more effectively than the competition is ________.
13. Which of the following is NOT one of the four drivers of successful relationships between marketers and consumers?
14. A ________ is characterized by the gearing up of manufacturing skills in order to expand production.
15. Sophisticated marketers today practice selective relationship building, which can lead to companies rejecting certain types of consumers.
16. Megan uses Bed Head hair products and enthusiastically recommends them to others any time she receives complements on her hair. With regard to hair products, Megan is best described as a(n) ________.
17. Packaging and warranties are elements of which of the four Ps?
18. Much like traditional advertising, digital technologies allow for two-way interactive exchanges between customers and marketers.
19. When George buys roses for his girlfriend for Valentine's Day, he is acting as a(n) ________.
20. The production orientation focuses on profit through ________, while the marketing concept focuses on profits based on ________.
21. The sales orientation arose in response to the expanded capacity that was created during the production era.
22. The adoption of digital technologies has introduced drastic changes into the business environment, including which of the following?
23. The sales orientation focuses on selling products that the target market demands.
24. The process of dividing a market into subsets of consumers with common needs or characteristics is known as ________.
25. Of the various information sources available to consumers, ________ is/are by far the most trusted and perceived as the most credible.

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