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Consumer Behavior 101 Practice Test: Cross-Cultural Consumer Behavior
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Cross-cultural consumer behavior is the study of how culture influences what consumers choose to purchase, evaluate, and seek. It also examines how cultural values like individualism, indulgence, and uncertainty avoidance impact consumers' buying behavior.  Cross-cultural consumer behavior research is important for global brands that want to succeed in new markets. However, there are some challenges involved, such as: Cultural misinterpretation, Navigating sensitivities and taboos, Language barriers, Access to participants, and Time and cost.  Some challenges of navigating cross-cultural... Show more
Consumer Behavior 101 Practice Test: Cross-Cultural Consumer Behavior
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25 Questions

1. A ________ marketing strategy stresses the diversity among consumers in different nations.
2. By exposing consumers to unfamiliar and foreign products, international marketing provides a form of ________.
3. A ________ advertising strategy involves customizing both the product and communications program.
4. Learning about foreign cultures is called ________.
5. There are four possible global marketing strategies, one of which is a global strategy, which involves offering ________.
6. The Swiss have a reputation for making excellent watches, demonstrating that consumers tend to have an established attitude or preference when it comes to a particular product being made in a particular country.
7. A research study in Turkey found that while products from Germany, France, Italy, and Israel were favored by Turkish consumers for their quality, design, and performance, products from the United States and England were chosen for their reliability and warranty. This is an example of ________.
8. Consumers believe that the more people who purchase a brand, the higher the brand's quality, which often results in a global brand being able to command a premium price.
9. Consumers worldwide believe that local brands develop new products and breakthrough technologies at a faster pace than global brands.
10. Low-involvement products in the midrange of the high-tech/high-touch continuum are most suitably marketed as global brands.
11. When consumers make consumption decisions based on an association between the product, brand name, or service, and the country in which it was made, this is referred to as ________.
12. According to research presented in the text, ________ feel that global brands are higher in quality than local brands, but dislike brands that preach U.S. values and do not trust global companies to act responsibly.
13. A ________ advertising strategy involves standardization of both the product and the communications program.
14. ________ is defined as the effort to determine to what extent the consumers of two or more nations are similar or different.
15. When seeking success in a foreign market, it has been suggested that a company should remember the following P's: ________.
16. Products are viewed in the same way in all countries.
17. Intimates are consumers focused on relationships close to home, such as spouses, significant others, family, and friends.
18. To overcome a narrow and culturally myopic view, marketers must go through a(n) ________ process.
19. When Snapple failed to reduce the level of sweetness before offering it to the Japanese market, sales came in significantly below anticipated levels. This is an example of failure due to which of the following three P's?
20. The availability of professional consumer researchers can vary considerably from country to country. This is an example of which of the following basic research issues in cross-cultural analysis?
21. There are four major segments in each country with respect to how its citizens view global brands. These include: global citizens, global dreamers, antiglobals, and global agnostics.
22. ________ is a free trade agreement that includes Costa Rica, the Dominican Republic, El Salvador, Guatemala, Honduras, and Nicaragua.
23. Differences between consumers of different societies are known as ________.
24. ________, which currently consists of the United States, Canada, and Mexico, provides free market access to more than 440 million consumers.
25. According to recent projections, the middle class will increase in size by 1.8 billion people, of which about one third will be in ________.

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