Consumer Behavior 101 Practice Test: Marketing Ethics and Social Responsibility | Practice Test / Quiz / MCQs

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Consumer Behavior 101 Practice Test: Marketing Ethics and Social Responsibility

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Marketing ethics is the study of ethical considerations in marketing and advertising, while social responsibility is the idea that businesses have obligations to the public and stakeholders. Ethical marketing is a holistic approach that promotes society and the environment while generating profits. It involves balancing honesty, fairness, and social responsibility. Ethical marketing practices can help businesses: Build trust, Improve brand reputation, and Contribute positively to society and the environment. Social responsibility is concerned with how marketing practices impact society. It... Show more

Marketing ethics is the study of ethical considerations in marketing and advertising, while social responsibility is the idea that businesses have obligations to the public and stakeholders. Ethical marketing is a holistic approach that promotes society and the environment while generating profits. It involves balancing honesty, fairness, and social responsibility. Ethical marketing practices can help businesses: Build trust, Improve brand reputation, and Contribute positively to society and the environment.

Social responsibility is concerned with how marketing practices impact society. It involves organizations integrating social and environmental concerns into their goals and practices. For example, organizations that practice social responsibility may: Treat and pay employees fairly, Source sustainable materials, Care for the environment, Make charitable donations, and Address social issues.

Ethical marketing can involve:
Honesty: Being forthright in dealings and offering value and integrity
Responsibility: Accepting consequences of marketing practices and serving the needs of customers of all types
Balance honesty and persuasiveness: For example, Bombas donates a pair of socks to homeless shelters for every pair of socks they sell

Some unethical marketing tactics include:
Manipulating consumers with fearful, violent, or sexual messages
Presenting misleading statistics or false information
Undermining certain demographic or social groups
Promoting products intended for adults to children

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Consumer Behavior 101 Practice Test: Marketing Ethics and Social Responsibility

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1. The majority of advertisements for ________ appear during nonchildren's programs.

cerealdairy productsrestaurants and fast foodsnacksgames, toys, and hobbies

2. ________ consists of marketing messages and promotional materials that appear to come from independent parties although, in fact, they are sent by marketers.

Covert marketingStimulus generalizationStimulus differentiationBroadcast mediaProduct placement

3. Advertorials and infomercials are examples of ________.

stimulus differentiationproduct placementbroadcast mediacovert marketingstimulus generalization

4. There is a consensus that even if children understand the purpose of promotional messages, marketers must take special care in advertising to them because of the amount of time kids spend viewing TV and online.

FalseMaybeDon't knowTrue

5. When Company Y buys radio time on all the local radio stations and plays the same advertisement on all of them, Company Y is engaging in ________.

microcastingopen castingnarrowcastingbroadcastingsimulcasting

6. With regard to assortment structure, ________ is/are relevant for mixed assortments in bowls, buffets, potlucks, or dinner table settings. It may also be relevant in retail contexts.

assortment symmetryorganizationconsumption rulesassortment sizeperceived variety

7. A recent study discovered that deceptive claims were found in about three-quarters of humorous ads and, in most cases, the humor was used to mask the deceptive claims.

Don't knowMaybeFalseTrue

8. It is argued that stealth marketing will result in increased consumer acceptance of product information.

TrueDon't knowMaybeFalse

9. With regard to offensive advertising, ________ produced the most consumer complaints.

perfectly tanned modelsimages and words unsuitable for childrenthe use of tobacco and cigarettesthe very thin ideal"figures in fashion advertising"excessive alcohol consumption

10. The societal marketing concept involves ________.

filling the marketplace with products that can be produced and sold cheaplyendeavoring to satisfy the needs and wants of the target market in ways that preserve and enhance the well-being of consumers and society as a wholefulfilling the needs of target consumer markets more effectively than competitorscrafting messages to consumers that get them to buy products that do not meet their needsconsumers behaving completely rationally and maximizing their value when considering a purchase

11. The principle of ________ can be used to confuse consumers and alter intended consumption behavior by blurring the distinction between branded and private-label products.

stimulus recognitionstimulus generalizationstimulus distinctionstimulus differentiationstimulus cognition

12. A serious deterrent to widespread implementation of the societal marketing concept is ________ .

the prevailing practices of very specific consumer segmentation and targeting the long-term focus of most business executives, who are primarily focused on the long-term viability of the business the prevalence of digital media and continuing shift of marketing dollars from old media to digitalthe short-term orientation embraced by most business executives in pursuing increased market share and quick profitsaggressive action taken by consumer advocacy groups

13. According to the societal marketing concept, ________.

fast-food restaurants should develop foods that contain less fat and starch but more nutrientstoy manufacturers should manufacture their products out of the cheapest materials possible, regardless of where those materials come from or what potential contaminants they may containmarketers should teach young drivers to get the most out of their cars by driving them as fast as possiblemarketers should use professional athletes in liquor and tobacco advertisements marketers should advertise food to young people in ways that encourage overeating

14. Direct-to-consumer pharmaceutical advertising has increased the consumption of numerous categories of medications. Consumers confirm that they receive most of the information about these medications from TV commercials rather than from their physicians. In response, the pharmaceutical industry has developed voluntary restrictions regarding this marketing method. Why have they done this?

to avoid government regulation of their marketing practicesto increase salesto improve consumers' perceptions of their companiesto slow sales and reduce the incidence of out-of-stock situationsto save money

15. Marketers are beginning to blend promotion and program content by positioning a TV commercial so close to the storyline of a program that viewers are unaware they are watching an advertisement until they are well into it. Because this was an important factor in advertising to children, ________ has strictly limited the use of this technique.

the Federal Trade Commissionthe Children's Advertising Review UnitCommercial Alert the Department of Health and Human Servicesthe Federal Communications Commission

16. Advertisements for ________ are the most prevalent ads played during children's programming.

restaurants and fast fooddairy productssnacksgames, toys, and hobbiescereal

17. Advertainment is ________.

advertisements that appear in the form of important account information from firms with an existing business relationship, government notices, sweepstakes prize notices, or checks that are simply discount couponsadvertisements that appear to be information from an independent sourceproduct and advertising placement in television shows, at sporting events, and in video gamesthe recruitment of people to talk about products through free samples or discounts before the product is available to the general public and suggestions on what to say and how to approach people about the productthe employment of invisible metatags to monitor queries submitted via search engines and using the disguised observations to target consumers with customized ads

18. The marketing concept as we know it is always consistent with society's well-being and best interests.

Don't knowTrueFalseMaybe

19. The marketing concept involves ________.

endeavoring to satisfy the needs and wants of the target market in ways that preserve and enhance the well-being of consumers and society as a wholefilling the marketplace with products that can be produced and sold cheaplyfulfilling the needs of target consumer markets more effectively than competitorscrafting messages to consumers that get them to buy products that do not meet their needsconsumers behaving completely rationally and maximizing their value when considering a purchase

20. Aspire is a credit card provider that is offering a new identity theft protection service for a fee to its existing card holders. It is advertising this new service by sending direct mail to card holders in envelopes that say Time Sensitive Account Information"to discourage customers from simply discarding the junk mail without opening it. This is an example of ________."

an advertorialadvertianmentviral marketingurgent ad-formationdisguised monitoring of queries via search engines

21. Consumers find environmental labels difficult to understand, which increases consumers' price-sensitivity regarding green products.

Don't knowFalseMaybeTrue

22. While many consumers report that they like ecologically friendly products, only about a third actually buy such products, and most consumers don't know which lifestyle changes are the best means to reduce global warming.

FalseTrueDon't knowMaybe

23. ________ is responsible for stopping false or misleading ads.

The Federal Trade CommissionThe Federal Communications CommissionCommercial AlertThe Children's Advertising Review UnitThe Department of Health and Human Services

24. The judges of American Idol always have a Coca-Cola within easy reach (and view). This is an example of ________.

broadcast mediaan infomercialan advertorialproduct placementbuzz marketing

25. Objectionable ads always arise from the negative intentions of marketers.

MaybeFalseTrueDon't know

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