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Consumer Behavior 101 Practice Test: Subcultures and Consumer Behavior
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Avg score: 50% • Most missed: “Kosher seals on food items are placed to cater to a(n) ________ subculture.”
Subcultures are groups of people who share values, norms, and behaviors that differ from the mainstream culture. They can be based on factors like ethnicity, religion, lifestyle, hobbies, or interests.  Subcultures can influence consumer behavior in subtle ways. For example, when ads or products use words or symbols from a subculture, it can make people feel a connection. This connection can shape what people like and choose to buy.  Subcultures can also stereotype a typical consumer identity. For example, baby boomers are becoming less materialistic and their product and service selections... Show more
Consumer Behavior 101 Practice Test: Subcultures and Consumer Behavior
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25 Questions

1. The proportion of non-Hispanic whites in the U.S. population is projected to ________ over the next several decades.
2. Commonly, consumer behavior is directly affected by religion in terms of products that are symbolically and ritualistically associated with the celebration of various religious holidays.
3. Within the Asian American subculture, ________ Americans prefer ad messages to be in their native language more than the other groups in that subculture.
4. Tweens visit shopping malls more frequently than any other age group.
5. The age subculture that is least likely to read newspapers and does not trust the stores their parents shop at is the ________ subculture.
6. Younger age groups tend to be more store-loyal than older shoppers.
7. Generation X is also known as the ________.
8. Christmas is the major gift-purchasing season of the year. This corresponds with which type of subculture?
9. In the U.S., ________ percent of the women over 16 are working.
10. Women are more concerned with online security than men.
11. The term ________ refers to the age segment of the population that was born between 1946 and 1964.
12. When discussing subcultures, it is important to note that each individual could be ________.
13. Which of the following is true of Asian Americans as consumers?
14. Research reveals that for older consumers ________ appears to be more important in determining consumer behavior than ________.
15. On a percentage basis, which of the following is the fastest-growing American minority?
16. The most popular medium for female audiences is the ________.
17. Working women are less brand loyal than non-working women.
18. Which of the following best describes Gen Xers?
19. Which of the following is true of Asian Americans?
20. Which of the following best describes Gen Yers?
21. ________ are examples of subcultural categories based on geographic region.
22. Hispanic youths are more fashion conscious and are more likely to seek out and be loyal to well-known brands than their non-Hispanic counterparts. This is an example of a subcultural characteristic based on ________.
23. Which of the following is true of African Americans' in relation to marketing and media?
24. Nationality, religion, race, and age are examples of sociocultural and demographic variables upon which ________ are based.
25. The largest age subculture is the ________ subculture.

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