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Consumer Behavior 101 Practice Test: The Family and Its Social Class Standing
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Social class, or socio-economic class (SES), is a term that refers to the groups people are sorted into in society, and the characteristics that are less likely to change, such as the traits, behaviors, knowledge, and lifestyle that one is socialized into by one's family. Social class is determined by education, income, and occupation levels. It can also reflect unequal access to rights, resources, and power in society.  Social class is more important in determining a family's characteristics because socioeconomic levels better define what circles a family is part of. For example, poor... Show more
Consumer Behavior 101 Practice Test: The Family and Its Social Class Standing
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25 Questions

1. The feeling of social-group membership is referred to as ________.
2. In the subjective measurement approach to social classification, most respondents have a tendency to classify themselves in the ________ class.
3. Occupation, amount of income, and education are typical variables used as ________ measures of social class.
4. Individuals with more purchasing power or a greater ability to make purchases have more status.
5. Social-class membership serves consumers as a framework or reference for the development of their attitudes and behavior and provides a natural basis for market segmentation for many products and services.
6. ________ stress that children should not stress their own preferences, but rather go along with the parents' judgment on what is to be purchased.
7. According to the ________ measure of social class, the phenomenon of social class is one that reflects an individual's sense of belonging or identification with others.
8. Although only a minority of U.S. households are considered affluent
9. Husband-wife decision making appears to be independent of cultural influences.
10. Socialization begins in early childhood and culminates in early adulthood.
11. Downscale consumers are more brand loyal than upscale consumers because ________.
12. ________ is a weighted measure of occupation, source of income, house type, and quality of neighborhood to assess social class.
13. Kim wants a candy bar and tries to convince her father to purchase one for her by threatening to throw a fit in the crowded grocery store if he does not. This is an example of which of the following tactics used by children to influence their parents?
14. Ken and Kira recently married and do not currently have any children. They both work and are conscientiously saving their money so that they can go on a cruise next summer. Ken and Kira are best described as being at the ________ stage of the traditional family life cycle.
15. Age and religion are especially important as a means of locating concentrations of consumers with specific social-class membership.
16. Working wives tend to purchase more time-saving goods than do non-working wives.
17. Researchers often measure social class in terms of ________.
18. Traditionally, ________ is defined as two or more people related by blood, marriage, or adoption who reside together.
19. All affluent consumers share the same lifestyle.
20. Socialization is best described as ________.
21. Consumer socialization of children functions identically in all cultures.
22. Lower-middle-class consumers' affinity for ________ makes them prime targets for licensed goods.
23. All households are families.
24. The ________ is the dominant institution in providing for the welfare of its members and is the major consuming unit.
25. Kevin and Lisa have been married for two years and have not yet had their first child. What kind of family does this constitute?

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