Consumer Behaviur
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Consumer Behaviur
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25 Questions

1. ___________ puts people into a frame of mind of liking or disliking things, of moving toward or away from them.
2. What does cognitive dissonance state?
3. Which of the following is not a market segmentation strategy?
4. Blanket contracts are typically part of which of the following stages in the business buying process?
5. How the consumer processes information to arrive at brand choices occurs during which stage of the buyer decision process?
6. Many sub-cultural barriers are decreasing because of mass communication, mass transit, and a ___________________.
7. ----------- consumer research is also known as positivism
8. -------------- refers to how an individual perceives a particular message
9. When demand comes (as it does in the business market) from the demand for consumer goods, this form of demand is called:
10. In terms of consumption decisions, middle class consumers prefer to _________.
11. A ___________ is a strong internal stimulus that calls for action.
12. _________________ refers to the buying behavior of final consumers.
13. The stage of the business buying process where the buyer describes the characteristics and quantity of the needed item is called:
14. “----------- is the action and decisions process or people who purchase goods and services for personal consumption.”
15. ______________ is the most basic cause of a person’s wants and behaviors.
16. Consumer purchases are influenced strongly by cultural, social, personal, and:
17. --------- (consumer role) is the individual who determines that some need or want is not being fulfilled and authorises a purchase to rectify the situation.
18. If a consumer tells friends “I like my car more than any other car on the road,” then the consumer has expressed a(n):
19. Product knowledge refers to the amount of information a consumer has stored in memory about particular product classes, product forms, _________, models, and ways to purchase them.
20. _____________ has become increasingly important for developing a marketing strategy in recent years.
21. __________ refers to the information a consumer has stored in their memory about a product or service.
22. ------------- is an individual who actually makes the purchase transaction.
23. Primary reference groups include ________________.
24. Cognitive dissonance occurs in which stage of the buyer decision process model?
25. ----------- is the person or persons who actually determine which product or service will

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