1. With a _____, a firm produces standardized products to be sold the same way all over the world.

2. _____ are trade alliances in which several countries agree to work together to form a common trade area that enhances trade opportunities among those countries.

3. International Marketing, Inc. is a company located in Brazil and assists businesses that export products to Brazil. This company helps with financing, shipping, and any aspect of marketing a product from another country in Brazil. This company is an example of a(n):

4. Suppose three months ago the dollar price of a yen was $0.012. Today the dollar price of one yen is $0.018. If you are in the market for a brand new Honda automobile today, you will find that:

5. Which method of entering the global marketplace would be LEAST risky?

6. An exclusion of all products from certain countries or companies by a government or group is called a(n):

7. In the context of global marketing, when a company either creates a new product for a market or dramatically changes an existing product, the company is using a _____ strategy

8. When IKEA, the Swedish home furnishings retailer, first entered the Japanese market, it failed. It was more successful in its second try because it was aware of the need to adapt its furnishings to fit the smaller Japanese homes. It success on its second foray into Japan was based on its ability to give the Japanese consumer what he or she needed without abandoning its product strategy. IKEA had to adopt a _____ strategy.

9. Several Arab nations refuse to allow Coca-Cola products to be sold within their borders because of the company’s distributorships in Israel. This is an example of

10. All of the following are reasons for dumping EXCEPT:

11. Which of the following is the latest round of World Trade Organization (WTO)?

12. When developing countries began encouraging foreign investors and imports, companies like Black & Decker and Pillsbury offered a wide array of products to countries throughout the world. Because of enormous populations in developing countries, these companies predicted a potential for strong annual sales. However, in addition to total population, companies must not overlook _____ factors such as distribution of people within a country and household incomes.

13. In a newspaper release, Corning, Inc. announced it had received a favorable ruling from China's Ministry of Commerce on allegations that it was selling its fiber more cheaply in China than in other countries. Corning was falsely accused of:

14. Disney sells the rights for an investment company to run a Disneyland theme park in Tokyo. The investment company gains most of the profits from the enterprise while paying Disney a percentage in royalties. This is an example of:

15. Chinese don’t like sweet cookies, and Kraft’s Oreos were not selling well. Chinese consumers also thought the package was too expensive. Kraft introduced packages containing fewer Oreos at a reduced price and also created a 'Chinese Oreo' consisting of four layers of crispy wafer filled with vanilla and chocolate cream, coated in chocolate. Which of the marketing mix strategies did Kraft use?

16. A(n) _____ is a limit on the amount of a specific product that can enter a country.

17. _____ is generally defined as the sale of an exported product at a price lower than that charged for the same or a similar product in the home market of the exporter.

18. How people value a sound night's sleep is an example of which element of the global environment?

19. The Victorinox Swiss Army Knife is found all over the world. It is manufactured and marketed similarly to all consumers. Victorinox uses a(n):

20. Consumers purchasing an automobile in Hong Kong must pay a 100 percent tax on it. This tax is imposed by the government on all automobiles entering the country and is called a(n):

21. Muslim countries are receptive to most Disney products, but they have asked Disney not to include Piglet when it sells its Winnie the Pooh characters because Muslims (as a part of their religious beliefs) contend that pork in any form is unclean. This is an example of a _____ factor that directly affects Disney's global operation.

22. Which list correctly ranks the methods of entering the global marketplace in increasing order of risk?

23. Sony, Panasonic, and other Japanese manufacturers that build products to customer order instead of churning out products in anticipation of demand have decided to hire U.S. companies to produce electronics for them. The Japanese companies will handle the marketing of the products. Japanese electronics companies are using:

24. Who are the richest people in the world.

25. Patch Products is an Australian company that has given permission to several Latin American companies to manufacture and market its patented Spanish/English children's frame tray puzzles. Because Patch uses licensing as its global marketing strategy, it: