1. A European dairy, which is famous for its rich ice creams, has introduced basil, tomato, fennel, and oregano flavored ice creams. In the process of developing these new flavors, the dairy surveyed world-famous chefs to determine which nontraditional flavors had the greatest level of marketability. This survey would have happened during which stage of the product development process?

2. The maker of Purell hand sanitizer tested consumers' reactions to its Purell Sanitizing Wipes by getting consumers to look through a newspaper with grocery store ads, make out a grocery list, and then 'shop' in a mock store filled with real products, including the new product. This is an example of a(n):

3. What degree of failure occurs when a company cannot recoup its development, marketing, and production costs?

4. Marketers consider all of the following examples of new products EXCEPT:

5. Leon is not very quick to purchase innovative products when they come out, but after a while he breaks down and buys if after most of his friends have bought it. He gets most of his information from them when he decides to buy something. He is very skeptical of marketing, so he trusts his friends more than anything. Leon is best described as a(n):

6. A word-of-mouth communication strategy, particularly conducted via the Internet, is often referred to as:

7. The process by which the adoption of an innovation spreads is referred to as:

8. The MOST important factor in successful new-product introduction is:

9. Roger has lots of nice photos of his family on his digital camera and wishes he could display them on his desk at work without having to print them out. A coworker told him that he could purchase a digital photo frame to download and display his digital photos. Because Roger did not know such a product existed, digital photo frames represented a(n) _____ to him.

10. Normally, the longest stage of the product life cycle is the _____ stage.

11. Kathy purchased an Amazon Kendle e-book reader as soon as they came onto the market. She paid $399 for the product, which she bought the first day it was released. Kathy works in Information Technology and is always looking for new electronic products to buy. She would best be described as a(n):

12. One hot August day, Tom saw a can of AriZona Beverage Company’s Arnold Palmer Half-and-Half iced tea and lemonade drink at the local convenience store. He decided to try the product and found that he really liked it. Now, Tom regularly purchases this product to quench his thirst on hot days. Tom is an example of a(n):

13. _____ evaluate new-product ideas usually before any prototype has been created.

14. _____ embrace products relatively early in the product life cycle, are likely to be community oriented, and often are opinion leaders themselves.

15. What degree of product failure results when the product returns a profit but fails to achieve sales, profit, or market share goals?

16. The idea for the Fitbit was generated from an employee retreat in which everyone was encouraged to think of unlimited product ideas for the fitness-minded consumer. Participants did not critique any of the ideas as the goal at that point was just to generate ideas. What idea-generating technique does this illustrate?

17. All of the following are product characteristics influencing the rate of adoption EXCEPT:

18. Scientific research aimed at discovering new technologies is called.

19. Joaquin didn’t buy a netbook computer when they first came out, but he did purchase one a year after they were introduced into the market. He is very active in his church and local arts council, and many of his friends asked him which brand to buy when they were considering purchasing a netbook. Joaquin is best described as a(n):

20. Washing machines and refrigerators are in the _____ stage of the product life cycle.

21. The product characteristic affecting the rate of adoption characterized by the degree to which a product is perceived as superior to existing substitutes is:

22. _____ are eager to try new ideas and products. They typically have higher incomes, are better educated, and are more cosmopolitan than other categories of adopters.

23. Which of the following stages of the new-product development process is the first filter in the new-product development process and serves to eliminate new-product ideas that are inconsistent with the organization's new-product strategy or are obviously inappropriate for some other reason?

24. A dominant characteristic of the late majority is:

25. The accuracy of revenue projections for products are affected by: