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Digital Marketing Basics Practice Test Questions
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Digital Marketing Basics Practice Test Questions
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25 Questions

1. The ________ plays a major role in better content creation.
2. In the first 10 years, the web was heavily used as a static publishing and/or retailing (transactional) channel. This was known as:
3. Up to ______ of online experiences happening to people usually begin by using a search engine.
4. Which of the following is a type of digital marketing activity?
5. What makes the mobile phone the ultimate brand engagement platform?
6. Which of the following is not a traditional forms of digital marketing?
7. How many main pillars of digital marketing?
8. How would you describe what multi-channel attribution does?
9. Digital marketing includes_____________.
10. Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e.g. stakeholders) interact usually in real-time is known as:
11. Digital marketing is becoming very popular due to the?
12. What is not true about digital marketing?
13. Up to ______ of online experiences happening to people usually begin by using a search engine.
14. Digital Marketing has been around us since the very beginning. It started in the year ________.
15. Digital marketing is becoming very popular due to the?
16. This is the process of marketing accomplished or facilitated through the application of electronic devices, appliances, tools, techniques, technologies and or systems:
17. What is an ad group?
18. What makes the mobile phone the ultimate brand engagement platform?
19. Location is a unique feature of Mobile Marketing because ____________.
20. Which of the following is a type of digital marketing activity?
21. Location is a unique feature of Mobile Marketing because ____________.
22. The ________ plays a major role in better content creation.
23. Which one of the following statements is true?
24. In the first 10 years, the web was heavily used as a static publishing and/or retailing (transactional) channel. This was known as:
25. What is an ad group?

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