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Digital Marketing Vocabulary
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Digital Marketing Vocabulary
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25 Questions

1. Media mentions

2. How recently a potential customer touched your ad or purchased

3. BTF

4. An established level of normalcy; in digital marketing - for example - the normal or regular number of unique visitors per day to a website.

5. Your google quality score is a number google gives your ad based on several factors: the ctr - the landing page - historical performance - ad relevancy - and keyword relevancy.

6. Customer segments

7. Content and communication via social networks like facebook - instagram - and linkedin

8. # opens/# delivered

9. Sessions

10. Facebook ads

11. Cart abandonment

12. Selecting this match type means your ads will show for any search that includes the words in your keyword in the exact order you've specified. The search can have words before or after the phrase (e.g. "cute women's shoes") - but nothing in between.

13. Winback

14. FrequencyI. digital marketing - how often a task is performed; for example - the frequency of a blog post or twitter update or how often a purchase is made

15. Potential customers go through a journey to find a business and become its customers. Typical stages are unaware - aware - consideration - and decision. These stages can also be labeled as awareness - discover - purchase - use - and bond (post-purchase behavior).

16. The program operated by google that enables paying customers to use hyper-targeting via google search engine results page (serp) to reach a certain specific audience via advertisements placed at the top and right sides of the search results.

17. Open rate

18. Email unique rate

19. First click attribution

20. UI

21. Email metrics

22. Specific - measurable step you will take in pursuit of an objective; note that the term goal has a specific meaning in the context of google analytics.

23. SCQA

24. Triggered email

25. Unique visitors

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