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Fashion Marketing (India)
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Fashion Marketing (India)
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25 Questions

1. ----------------- is calculated at the range selection stage before order qualities are finalisect.
2. ------------------------ is the character or personality that a store presents to the public
3. -------------------- is the study of changes in the rose and make up of the population
4. A merchandise------------------is a collection of various styles, quantities and prices related merchandise, usually grouped under one classification within a department.
5. .A successful unit store may open additional locations, to grow into a -------------- unit operation,
6. Fashion which are popular for a relatively short period of time, usually no longer than one season
7. Media coverage that is not paid for and has a mass audience and a high level of credibility
8. Certain manufactures avoid retailers altogether by mailing their own catalogs directly to the public, called ------------------------
9. Retailers are attempting to become consumer driven to satisfy the consumer expectations.
10. The most significant international fashion trade fair for fabrics------------------------
11. Interior displays may take the form of ---------------------------------- presentations
12. ------------- means cut and produce only against orders.
13. ------------------------ name identify products made by a particular manufactures
14. -------------------- are manufactures travels that are available nationwide
15. ------------------------ store is often managed by one person usually the owner.
16. ------------------- is an assessment of market segment option, the competition, the marketing environment and major trends
17. -------------------- is anything that can be offered in the market place that might satisfy a need
18. Involves the presentation of the product or line to the sales staff by the merchandising and marketing division
19. Expand CIM
20. The retailers charge a small membership fee, offer consumers deep discounts on general merchandise -------------------------
21. A copy of a garment having feature like that of the original is
22. The purpose of marketing is to maximise a company’s is sales by selling products which meet ---------------- needs effectively.
23. Vitrines -------------------------
24. -------------------- is information given to the public regarding products, policies, personnel, activities or services.
25. The means to communicate a store’s fashion, value and quality message to prospective customers.

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