FBLA Marketing Test 7
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FBLA Marketing Test 7
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25 Questions

1. The governmental agency responsible for overseeing the safety of products such as toys, electronics, and household furniture is the
2. Customers purchase leather shoes for their appearance, easy care, comfort, and longevity. These are examples of purchases based on
3. Which of the following consumer products does not lend itself to telemarketing techniques?
4. A customer's decision to buy a particular product or service may be affected by
5. 'That dress is made from 100% cotton for easy care. is an example of a sales approach technique called a
6. When using a perpetual inventory system, a business
7. When a company makes an effort to produce and promote environmentally safe products, they are employing which of the following?
8. Which of the following is not an element of the marketing mix?
9. An invoice from a supplier with terms of 2/10, N30 means
10. Point-of-purchase displays are usually placed in high-traffic areas and promote
11. Large retail chains such as WalMart and Target store and distribute their merchandise using
12. In order to be effective in selling, salespeople should be aware that customers go through a series of mental stages when making a purchase. The first stage is identified as
13. A restaurant chain focuses its promotional efforts on the freshness, quality, and great taste of its menu items. The restaurant is positioning its products by
14. Online selling, telemarketing, use of catalogs, and production site selling are distribution methods most often associated with
15. 'We only have a few of these left in stock and will not be getting more in until next season. is an example of a(n)
16. Which of the following is a disadvantage of magazines as an advertising media?
17. Which of the following intermediaries is found only in a distribution channel for consumer goods?
18. A penetration pricing strategy is most often used in which stage of the product life cycle?
19. Which international trade barrier limits either the quantity or the monetary value of a product that may be imported?
20. Which of the following activities is not a function of marketing?
21. The advertising media which is relatively low in cost and can provide a timely way for companies to reach a desired audience is
22. An intensive distribution strategy involves the distribution of a company's products using
23. When a customer considers quality, durability, monetary savings, and service when buying a product, the buying motives are considered
24. Obsolescence, lack of profit, or loss of customer appeal would most likely result in a company's decision to
25. The term that is used to define the number of product lines a business offers for sale is

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