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Google Ads Creative Certification Exam Practice Test
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Google Ads Creative Certification Exam Practice Test
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25 Questions

1. You’re creating a video ad for a spa and your goal is to drive reservations through the spa’s website. Which call-to-actions (CTAs) should you use in the ad?
2. Which of these accurately captures Google’s ABCDs of effective creative?
3. Which two visual language elements have the highest impact on watch time on mobile devices for video ads?
4. Which of these accurately describes Google’s experimentation tool?
5. Which of these video campaign effectiveness levers is the top driver of return on investment and the strongest on digital media?
6. You’re editing a video ad aimed to drive consideration and are deciding how frequently the actor and the product should be showcased relative to one another. How should you approach editing this ad?
7. You developed a video with an awareness objective, but viewers aren’t watching the ad as long as you’d like. How should you help them to pay attention?
8. You’re selecting imagery to use in a Discovery campaign for your appliance business and want to make sure the images chosen follow creative guidance. Which image should you choose to meet this goal?
9. You’re creating a video ad to generate leads for a phone repair service.How should you present the ask for viewers to take action?
10. Which of these asset types would not be accepted for an app campaign?
11. You’re creating a video ad with the aim of growing consideration for a product. How should you approach making this video ad?
12. What type of asset is not accepted for an app campaign?
13. You work for a media agency and need to make sure all of your clients’ Search ads accurately reflect key details about their annual sale.Which feature should you use to accomplish this?
14. App campaigns rely on creative rotation powered by machine learning to choose the right creative for the right inventory, the right user, and the right moment.How should you approach assets for an app campaign to achieve strong results?
15. You want to boost conversion rates further for important audiences that have a high rate of conversion in your video campaign.How can you use Google’s experimentation tool to acheive this?
16. How often should you view your asset report and replace low-performing assets for a Discovery campaign?
17. Which of these accurately describes Google’s experimentation tool?
18. Describe the difference between the traditional story arc and the emerging story arc.
19. You work for an agency managing app campaigns for a client. They’ve achieved strong performance with their existing creative, but the same assets have been used for a long time. How can you keep creative fresh for users while avoiding a fluctuation in results?
20. You want to boost conversion rates further for important audiences that have a high rate of conversion in your video campaign. How can you use Google’s experimentation tool to acheive this?
21. Which of the following describes Google’s ABCDs of effective creative?
22. You’re creating your first video ad and your aim is to drive consideration for your brand’s offering. How should you hero the product?
23. You’re the marketing manager for an online sporting goods store and have been tasked to optimize the company’s display campaigns before increasing their budgets. What should you do to achieve this goal?
24. If you’re looking to boost performance by optimizing responsive display ads, which of the following actions should you take first?
25. You manage Search campaigns for a law firm that services all of California. Why is location insertion a valuable feature to use?

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